"For Sigal and Vidal Sasson, rugs have always been more than decorative objects. They are the foundation of a room - pieces that shape atmosphere, anchor architecture, and bring depth, texture, and emotion to a space."
The Vision Behind the Company
"What begun with the stying of a small shop soon expanded beyond its wall."
Vidal and Sigal Sasson founded their company through a shared vision, deep resilience, and a belief that beautiful objects carry the power to transform the way we live.
Their story begun years ago in New York City, where they opened a small retail shop importing handmade Turkish rugs. Vidal, originally from Turkey, brought with him an intimate understanding of the rich tradition and craftsmanship behind these textiles, along with an ambitious enterpreneurial spirit and an instinctive talent for business. Driven and forward-thinking, he envisioned building a company rooted in both heritage and opportunity.
While Vidal focused on sourcing and production, Sigal naturally gravited toward shaping the visual world around them. Without formal training but guided by a remarkable instinct for composition and atmosphere, she begun designing and styling the store – layering furniture, objects, and textiles in a way that felt warm and curated. Customers immediately noticed.
What begun with the styling of their small shop soon expanded beyond its walls. Clients were drawn to Sigal’s distinctive eye and begun asking her to help style their homes, especially during holidays, captivated by the way she transformed spaces through texture, color and balance. Over time, Sigal and Vidal begun to feel that something was missing in the market. While they deeply respected the heritage of the rugs they were importing, they envisioned something more – pieces that would honor traditional craftsmanship while expressing a bold, contemporary design language.
That vision became the foundation of their company.
Today, Sigal leads the creative direction, designing rugs that are conceived as both works of art and architectural elements within a space. Vidal continues to guide the company’s production and strategic vision, bringing decades of knowledge, precision and an exceptional understanding of the global rug industry.
Together their partnership – creative, enterpreneurial and deeply collaborative – has shaped a company known for rugs that are expressive refined and designed to anchor interiors with quiet strenght and enduring beauty.
Sigal Sasson - Creative Director
Sigal Sasson approaches rug design as both an artistic and architectural process. Each design begins with a deep exploration of texture, composition and scale, resulting in pieces that feel expressive yet refined.
Raised in a family of makers – from a father who crafted women’s footwear with extraordinary precision to brothers devoted to tailoring and carpentry – Sigal developed a profound respect for craftsmanship from an early age.
Today, her designs blend intuition with discipline, creating rugs that anchor a space while quietly commanding attention.
Vidal Sasson - Co-Founder
Vidal Sasson brings decades of experience and a deep-rooted connection to the textile world. Born and raised in Turkey, he was introduced to the craft and business of textiles at an early age through his father, who owned a textile company. Surrounded by fabrics, materials and production from a young age, Vidal developed an instinctive understanding of quality, craftsmanship, and the discipline behind creating exceptional textiles.
That early exposure would later shape the foundation of the company he built with Sigal.
Today, Vidal oversees the company’s production and strategic direction. His extensive knowledge of materials, weaving traditions, and global sourcing allows the company to collaborate with skilled artisans and produce rugs of remarkable quality and refinement.
Driven, ambitious, and endlessly curious, Vidal and Sigal continue to guide the evolution of the company while preserving the craftsmanship and integrity that defines its work.
Design Philosophy
Every rug begins with a belief that the foundation of a room deserves as much attention as its architecture and furnishings.
Sigal and Vidal approach rug design as a balance between artistic exploration and technical mastery. Inspired by architecture, modern art, and natural landscapes, their collections are defined by expressive compositions, nuanced color palettes, and an emphasis on texture.
The result is rugs that feel timeless yet unexpected – pieces that anchor interiors while allowing the surrounding design to unfold around them.
Craftsmanship
Each rug is produced in collaboration with skilled artisans who continue centuries-old weaving traditions. Through Vidal’s close relationships with weaving ateliers, the company maintains an uncompromising commitment to quality, materials and craftsmanship.
From hand-spun wool and silk to carefully developed color palettes and textures, every rug reflects a process that balances artistry, heritage, and technical precision.
What Makes Our Rugs Different
At the heart of the company is a commitment to creating rugs that are not simply decorative, but transformative. Each design is conceived as a central element within a space – capable of grounding a room, enhancing architecture, and adding a sense of depth and character. Rather than following trends, Sigal and Vidal focus on developing distinctive designs that feel original, refine, and enduring.
Their rugs are created for interiors that design matters – spaces where craftsmanship, artistry and thoughtful composition come together.
