An instinct for originality
The Story of RUG ART NYC
An instinct for
originality
The Story of RUG ART NYC
A DIFFERENT POINT OF VIEW
They wanted to create something that didn’t already exist.
A DIFFERENT POINT OF VIEW
Before Rug Art NYC developed its original collections, Sigal and Vidal Sasson
were immersed in the world of art, interiors, and decorative objects.
Their shop in New York’s West Village brought together antiques, home accessories,
and Turkish rugs—a reflection of their appreciation for objects with character, history,
and individuality.
But their ambition extended beyond curating beautiful objects.
They wanted to create something that didn’t already exist.
TWO CREATIVE INSTINCTS
One shared vision
TWO CREATIVE INSTINCTS
One shared vision
SHE HAD OTHER IDEAS
Without formal training in textile design, Sigal approached rug making through the eyes of an artist. Her early sketches reveal an instinctive exploration of form, movement, color and texture. What began as drawings and experiments gradually evolved into something more ambitious: original designs translated into the language of handmade rugs. She saw the rug not simply as a decorative object, but as a canvas for artistic expression.
SHE HAD
OTHER
IDEAS
Without formal training in textile design, Sigal approached rug making through the eyes of an artist.
Her early sketches reveal an instinctive exploration of form, movement, color and texture. What began as drawings and experiments gradually evolved into something more ambitious: original designs translated into the language of handmade rugs.
She saw the rug not simply as a decorative object,
but as a canvas for artistic expression.
THE MEETING OF MINDS
Two distinct perspectives, one shared ambition.
Sigal’s artistic intuition and Vidal’s deep knowledge of handmade rugs, his Turkish heritage, and long-standing relationships with skilled artisans, became the foundation of Rug Art NYC. Together, they envisioned a different approach to handmade rugs – one where artistic expression, exceptional craftsmanship, and the freedom to create without limitations could coexist.
